Web Design Strategies for a More Effective Business Website
Ten ways to help your business website be more effective and work harder for you.
These are web design strategies for a more effective business website.
As a business owner, getting results from your website should be a top priority for your marketing budget. The key to getting business from your website is creating connections and generating inquiries.
It's important to remember that while it's fun to look at stats and numbers, your website is really making one connection at a time. Knowing what your core audience is, what their needs are, and aligning your website presence with those needs will help you build connections and grow your inquiries.
Below, we've created a list of 10 areas that you can use today to make your website be found more, connect more, and drive more inquiries your way.
And while there is always a trial & error process to many of your marketing elements, the following 10 tips will help you make your website a more effective selling tool.
Web Design Tip #1: Your Address and Phone Number
Don't underestimate the obvious. Your address and phone number remain some of the most valuable information on your website. Clicks to find either consistently rank as the highest turn off for website...
Web Design Tip #2: Browser & Page Titles
From a content and ranking point of view, having your browser and page titles connected tells search engines what your priorities are and what the page is all about. Browser and page titles should...
Web Design Tip #3: Statistics & Analytics
Using an analytics or website statistics program is a low cost and most often no cost way to gain crucial data on how your site is getting used and what content is the most valuable to your business...
Web Design Tip #4: Lead Generation Tools
Small, easy to fill out forms are the foundation of your online lead generating efforts. While offering something of value in return for their information is a popular an effective way to gather leads,...
Web Design Tip #5: Follow Up Protocol & Expectations
In combination with your lead generation forms, are you utilizing the thank you page and a consistent follow up protocol? Your thank you page should outline your commitment to following through...
Web Design Tip #6: Organizing For Target Markets
Your business is geared at offering products and services to specific types of customers. Organizing your website content according to the types of customer markets you serve will help you better communicate...
Web Design Tip #7: Creating Conversational Content
You website is being visited, used, and read by people. Make sure your copy is in the language you would use if that person were in front of you. Showing that you respect the people behind...
Web Design Tip #8: Demonstrating Expertise
We talk a lot in digital strategies about making connections through your website. One of the best ways to create connections is to not only show that you provide products or services but demonstrate...
Web Design Tip #9: Mobile Friendly
You see them everywhere and chances are you have one yourself. Mobile phones are fastly becoming the way we use the internet and if your website isn't respecting those mobile browsers, you could be...
Web Design Tip #10: Local Search
With the majority of businesses relying on a defined geographical area for their revenue, local search ranking is crucial to being found when customers are seeking what you provide. Local search efforts...
FREE 10 Point Website Analysis
Our FREE 10 point website analysis will give you a snapshot view of how your business is measuring up against some of the most important elements of a successful digital strategy.
To get yours for FREE, simply share your information below and we'll rush it out to you!