The Practical Pitch

SNL Spoofs SWMC Commercial

Every once in a while, something comes along that is worth going back for seconds. In this case, it’s a Dysart’s chicken pot pie. On the January 27th episode of Saturday Night Live, Will Ferrell and Kate McKinnon were hilarious in a skit about real customers shooting a commercial for a local diner. If you […]

Congratulations Dysart’s!

The Bangor Region Chamber of Commerce Annual Awards are pretty special to us. After all, our own Ric Tyler has served as emcee for the night for as long as I can remember, and Sutherland Weston has produced videos for the event since the early part of the decade. And while we offer congratulations to […]

Our Top Ten Favorite Chamber Videos

The Bangor Region Chamber of Commerce Annual Awards Dinner has become quite the hot ticket in the Greater Bangor Area. This year’s dinner is expected to draw more than 1,100 people to the Cross Insurance Center to honor people, businesses, and organizations that make Bangor special. Since the early part of this decade, Sutherland Weston […]

5 Savvy Strategies to Fight Facebook Feed Oblivion

Earlier this month Facebook announced it would be changing its algorithm to place more value on “meaningful social interactions.” Posts from friends and family are already prioritized, but users can expect to see less public content from businesses, brands, and media. What this means for your business: Posts with higher engagement, particularly comments and shares, […]

5 Ways to Get Your Creativity Back

If you’re a creative in any way, shape, or form, you’ve probably been in a situation where you need to create something wonderful in a very short amount of time. This is what I consider “on demand creativity”. Some days we just don’t have the inspiration that we need to even get started on a […]

It’s 10PM. Do You Know Where Your Logo Is?

Your logo is important. It’s the visual core of what you do and an integral part of first impressions made by your brand. Chances are that it was crafted with special care and consideration for what your company, organization, or product is all about. When creating branded materials, it’s important to use a high-quality logo […]