We field many questions about using social media in content marketing efforts. They tend to be about which social media channels to use, how to use them and how to make the best use of them. Here are three recommendations we share frequently to help you be more effective. Summary: Don’t worry about where you’re not. […]
Best Business Practices
I like a good metaphor. It makes it easy to translate the often ethereal nature of web development into something relatable to everyone. After years of developing sites, I’ve found most business owners don’t care which version of which software I am using to make their awesome new website. They just care about the awesome […]
When talking with the media, credibility is everything. Your credibility either as an interview subject or calling journalists to pitch or correct a story can have a significant impact on the result. Credibility doesn’t just happen overnight. Sometimes credibility is simply earned by how you handle yourself in an exchange you deem insignificant. For example, […]
Pop quiz! What do the words “energy” “environment” “guns” “poverty” “civil rights” “taxes” “values” “education” and “terrorism” all have in common? If you answered, “some topics Facebook considers “national issues of public importance that will require advertiser authorization and labeling for ads targeting the US” — you passed! (Visit Facebook for the complete list.) In […]
If you’re a contractor, engineer, construction company or surveyor and you’re looking to find new clients and win more new business, this post and video is for you. You know your stuff but you’re frustrated in the amount of work it takes to find new clients for new work. Selling professional services can be a […]
When it comes to getting an effective message out to your potential customers, sometimes less is more. In this Video Pro-Tip, Creative Director, Ric Tyler, takes a look at how easily information overload can creep into your message, and how to simplify for a streamlined statement.
When you look online and see stars, many or few, you’re given a unique opportunity for engagement with your customers. Do you know how many stars you have? If you don’t, you’re not alone. However, it is something that you need to care about as a business owner in order to be prepared to work […]
For many people, the idea of appearing on camera is enough to leave them a sweaty, panic-stricken, ball of stammering nerves. After all, you didn’t get into this business to be an actor. No one said anything about speaking in articulate sentences on a high definition camera and sharing that footage publicly! Well, not until […]
You’ve got yourself a killer marketing plan and a fancy budget spreadsheet. Maybe your logo is modern and eye-catching. Perhaps you’re blogging and utilizing video on your social media platforms. But are you really leveraging your brand’s identity? In this series, we’ll cover what your brand is, how you go about defining it, and how […]
When it comes to getting good engagement on your social media channels, when you post matters. In this Pro-Tip video, our Account Manager, Brad Labree shares some strategies for getting your organic social media posts more visibility.
Getting noticed is hard. When you have exciting news to share, you want everyone to be as enthusiastic about it as you are. Right? The problem is that any number of the 142,000+ small businesses in Maine, or 8,000+ non-profits in Maine, or dozens of State agencies and departments, or hundreds of elected officials on […]