Best Business Practices

Making a Great Second Impression via Email

It’s said that “first impressions are most lasting.” But I would add that the second impression is possibly more important and shouldn’t be overlooked. Recently I spoke with a sales representative on the phone. As a promotional product vendor, he wanted us to consider his company, a national firm with which we’ve not done business […]

The Power of Nice

For more than a decade there’s been a little yellow book on my desk. It’s a book I regularly reread to freshen up on what I think is one of the best business philosophies I’ve ever read. It’s called “The Power of Nice” by Linda Kaplan Thaler and Robin Koval and, as its title suggests, […]

On Marketing Plans and Cookouts

It’s almost the 4th of July! We’re posting a little early because really, you have to have a particular kind of dedication to read on a summer holiday. But you may be wandering the internet as you plan a holiday celebration for Independence Day — the time-honored tradition of feasting outdoors with family and friends. […]

GDPR: What it means and how to stay compliant

On May 25, 2018, the European Union (EU) enacted their new regulation on EU law with the General Data Protection Regulation (GDPR). GDPR “contains provisions and requirements pertaining to the processing of personally identifiable information of individuals inside the European Union, and applies to all enterprises, regardless of location, that are doing business with the […]

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A Little Sound Advice

Visual media is one of the most engaging forms of marketing out there. Developing video marketing is a very exciting process, and if proper thought and planning are put forth, it should be fun as well. As the development stages progress, we tend to find ourselves extremely enthusiastic with the visual details, like what the […]