Marketing Blog

Structure Your Web Pages To Rank Better in Google

Increasing your Google ranking and the visibility of your small business website in search engines is a crucial component to getting better ranking and more traffic. Here are some search ranking tips to help you create website pages that will give you the best opportunity to rank on Google’s first page for phrases that matter […]

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Simple Ways to Make Your Small Business Website More Mobile Friendly

There is a difference between being mobile friendly and making your site easier to use on a mobile phone. Google now prefers websites that are mobile friendly. To see how your website is mobile friendly in the eyes of Google, use this simple online tool. If your website was not built to respond differently on […]

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The Value of Answering the Obvious

Looking Beyond the Question I recently had the privilege of participating in a Disney Leadership Institute. What a remarkable way to look at your company through the lens of excellence. I got to see behind the curtain, so to speak, and hear about all the investments, philosophies, and guiding principles that make Disney a world-class […]

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How Google Analytics Can Help Your Small Business Website Marketing Efforts

Using Google Analytics to understand what your website visitors are doing can significantly help your small business website marketing efforts. Measuring the impact of your small business marketing investments has always been somewhat of a mystery to many. But thanks to technology, there are more ways than ever to see the immediate results of your […]

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How To Use Keywords To Rank Higher in Google

Increasing the search engine visibility of your small business website has both a content and page structure element to the equation. In other words, both a human and a computer have a side to the equation. In this post, we’ll show you effective ways of making sure you are using the right phrases and right […]

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Rank Higher in Google with Video

Local Small Business Marketing Has One Key Goal The goal is to be found when folks in your community or region are seeking the products and services your small business provides. And since search engines play a large role in finding those products and services, having your business found when online searches are made is […]

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10+ Ways Social Media Can Help You Market Your Business

Many businesses are afraid of using social media tools such as Twitter and Facebook because they don’t want to provide a forum for bad things to be said about them. This may be the modern day equivalent of the classic ostrich ‘head in the sand’ routine. That being, if you don’t see it, it doesn’t exist. […]

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5 Recommendations for a More Effective Website

1. Remember the Obvious It doesn’t matter what your site looks like, how many pages you have, or how much content you put into it, if a visitor cannot quickly tell who you are, what you do, and if you offer a solution to their problem, you’re going to lose sales opportunities. Remember that you […]

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