We field many questions about using social media in content marketing efforts. They tend to be about which social media channels to use, how to use them and how to make the best use of them. Here are three recommendations we share frequently to help you be more effective. Summary: Don’t worry about where you’re not. […]
If you’re a contractor, engineer, construction company or surveyor and you’re looking to find new clients and win more new business, this post and video is for you. You know your stuff but you’re frustrated in the amount of work it takes to find new clients for new work. Selling professional services can be a […]
When it comes to getting an effective message out to your potential customers, sometimes less is more. In this Video Pro-Tip, Creative Director, Ric Tyler, takes a look at how easily information overload can creep into your message, and how to simplify for a streamlined statement.
When you look online and see stars, many or few, you’re given a unique opportunity for engagement with your customers. Do you know how many stars you have? If you don’t, you’re not alone. However, it is something that you need to care about as a business owner in order to be prepared to work […]
You’ve got yourself a killer marketing plan and a fancy budget spreadsheet. Maybe your logo is modern and eye-catching. Perhaps you’re blogging and utilizing video on your social media platforms. But are you really leveraging your brand’s identity? In this series, we’ll cover what your brand is, how you go about defining it, and how […]
When it comes to getting good engagement on your social media channels, when you post matters. In this Pro-Tip video, our Account Manager, Brad Labree shares some strategies for getting your organic social media posts more visibility.
When it comes to getting your story in front of the media, timing is everything. In this Pro-Tip, our Public Relations Director, Dan Cashman shares when you should send out your press release to increase your chance of coverage. Takeaways: Deadlines, convenience, send on “best” days Want more PR tips? See below for related stories, or send […]
Landings. They are the way that we either come home or the way that we begin an adventure. First, we go up – lift the foot, hold a railing, tip the wing to takeoff. Then we land — it’s the foot stepping off the bridge. It’s the jump from the boat. It’s the touchdown of […]
The other day we noticed that one of our favorite web-based design software makers had released another new, neat tool for design for people to freely create a variety of standard kinds of marketing items. It definitely looks awesome and easy to use! It also got us to thinking about how many tools are available […]
In Maine, we all know that Memorial Day triggers the beginning of summer tourist season. I love to see families pouring into the region — spending dollars and enjoying all we have to offer. Last year, tourism expenditures equaled more than $6 billion and supported more than 105,000 jobs here in Maine. And signs are […]
I recently had the privilege of participating in a Disney Leadership Institute. What a remarkable way to look at your company through the lens of excellence. I got to see behind the curtain, so to speak, and hear about all the investments, philosophies, and guiding principles that make Disney a world-class company. Their commitment to […]
Earlier this month Facebook announced it would be changing its algorithm to place more value on “meaningful social interactions.” Posts from friends and family are already prioritized, but users can expect to see less public content from businesses, brands, and media. What this means for your business: Posts with higher engagement, particularly comments and shares, […]