Marketing Tips

Twin engine aircraft coming in from a landing, seen from below. Photo by Viktor Forgacs on Unsplash

Giving Your Visitors a Good Landing

Landings. They are the way that we either come home or the way that we begin an adventure. First, we go up – lift the foot, hold a railing, tip the wing to takeoff. Then we land — it’s the foot stepping off the bridge. It’s the jump from the boat. It’s the touchdown of […]

Don’t Judge The Question By Its Cover

I recently had the privilege of participating in a Disney Leadership Institute. What a remarkable way to look at your company through the lens of excellence. I got to see behind the curtain, so to speak, and hear about all the investments, philosophies, and guiding principles that make Disney a world-class company. Their commitment to […]

5 Savvy Strategies to Fight Facebook Feed Oblivion

Earlier this month Facebook announced it would be changing its algorithm to place more value on “meaningful social interactions.” Posts from friends and family are already prioritized, but users can expect to see less public content from businesses, brands, and media. What this means for your business: Posts with higher engagement, particularly comments and shares, […]

5 Ways to Get Your Creativity Back

If you’re a creative in any way, shape, or form, you’ve probably been in a situation where you need to create something wonderful in a very short amount of time. This is what I consider “on demand creativity”. Some days we just don’t have the inspiration that we need to even get started on a […]

It’s 10PM. Do You Know Where Your Logo Is?

Your logo is important. It’s the visual core of what you do and an integral part of first impressions made by your brand. Chances are that it was crafted with special care and consideration for what your company, organization, or product is all about. When creating branded materials, it’s important to use a high-quality logo […]