Marketing Tips

Leveraging Your Brand’s Identity Part 1: Understanding what a brand is (and what it isn’t)

You’ve got yourself a killer marketing plan and a fancy budget spreadsheet. Maybe your logo is modern and eye-catching. Perhaps you’re blogging and utilizing video on your social media platforms. But are you really leveraging your brand’s identity? In this series, we’ll cover what your brand is, how you go about defining it, and how […]

Twin engine aircraft coming in from a landing, seen from below. Photo by Viktor Forgacs on Unsplash

Giving Your Visitors a Good Landing

Landings. They are the way that we either come home or the way that we begin an adventure. First, we go up – lift the foot, hold a railing, tip the wing to takeoff. Then we land — it’s the foot stepping off the bridge. It’s the jump from the boat. It’s the touchdown of […]

Don’t Judge The Question By Its Cover

I recently had the privilege of participating in a Disney Leadership Institute. What a remarkable way to look at your company through the lens of excellence. I got to see behind the curtain, so to speak, and hear about all the investments, philosophies, and guiding principles that make Disney a world-class company. Their commitment to […]

5 Savvy Strategies to Fight Facebook Feed Oblivion

Earlier this month Facebook announced it would be changing its algorithm to place more value on “meaningful social interactions.” Posts from friends and family are already prioritized, but users can expect to see less public content from businesses, brands, and media. What this means for your business: Posts with higher engagement, particularly comments and shares, […]