Six Quick Questions To Improve Your Small Business Website
Ways to increase the value of your small business website for visitors and potential customers.
By Cary Weston
Here are six questions to help you improve your small business website.
The website should be treated as a complimentary piece of the entire marketing budget.
Not the end all be all and not something to simply do for the sake of having one.
To build a website that is right for your business and your customer, look at what the customer asks for and deliver a bit more.
Make this a team exercise amongst your staff. Find out:
- what the most common questions are and have answers for them
- what the most common areas of interest are and provide rich content about them
- what the most common objections are and provide winning arguments in your favor.
Keep in mind that the beauty of your site will rest in the functionality, the relevancy of the content and the ease of use. Pay attention to that last one - ease of use.
Again, let’s think from the customer point of view.
- Can I get to anyplace on your site with one click of my mouse?
- Does your home page tell visitors what you do in easy to understand terms or must I spend valuable time trying to see if you’re the right company for my needs?
- Is the layout visually pleasing or is it a challenge to find areas of interest?
In the end, content wins but it must be delivered in a format that is easy to understand, easy to use and useful to the client.
That is the importance of developing your site from a marketing point of view.
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- Cary Weston is a partner of Sutherland Weston Marketing Communications in Bangor, Maine
Connect online:Company's Web: www.sutherlandweston.com
Company's Twitter: www.twitter.com/SWMC_inc
Cary's Linked In: www.linkedin.com/in/carywestonYou can find him on Google+
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