[Marketing Memo] A Touch of Fancy
By Cary Weston
When my daughter, Maddie, was a bit younger, her favorite book was Fancy Nancy. Nancy is a little girl who sees life through different eyes. Her chosen course of life is to introduce the fancier things in life to her boring parents through color, fun names, and accessories.
The ordinary, every day seems boring to Nancy and she designs to fancy up her world. There are no ice creams for Nancy -- only parfaits.
I admire Nancy's charisma and dedication to adding a touch of the interesting into a world that can overwhelm you with sameness if if you let it. Especially since, for the most part, I can recite the book from memory.
But, as with any good story, there's a lesson to be learned in the end. And with Fancy Nancy that lesson is simply that though life may at times seem routine, there are many fancy blessings in it in disguise.
I wonder what Fancy Nancy would do if she were running my business?
Sure it's fun to land a new client, get the big fancy project, and day dream about what you'll do when you've finally "made it." But in between the fancy is the everyday.
The every day is where routine becomes necessity and your promise is either fulfilled or broken. Doing the routine, the every day, well is a critical part of having successful relationships with your customers. They depend on your promises of a job well done. The value of your business is based on that promise. It's not as exciting, or as fancy, as the new, the big, the potential. But it is the backbone of most businesses.
This week, my marketing challenge to you is to remind yourself how important the every day is. Assure that each and every promise you've made to a customer is fulfilled with a flourish. Make exceeding your clients' expectations your touch of fancy.
- Cary Weston is a partner of Sutherland Weston Marketing Communications in Bangor, Maine
Company's Web: www.sutherlandweston.com
Company's Twitter: www.twitter.com/SWMC_inc
Cary's Linked In: www.linkedin.com/in/caryweston
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