[Marketing Memo] The Fun Room
By Cary Weston
We have a beautiful sunroom o the side of the house with three walls of windows.
It's one of those rooms that begs for a sunny, lazy weekend morning. A cup of hot coffee on the side table, dog at your feet, and the newspaper sprawled on your lap.
And that was exactly the plan in my head when we bought the house.
Instead, over the past three years, it's become the toy-collecting, diaper-changing, dog-sleeping room with a lonely and under-watered plant.
Oh, did I mention it contains toys. Lots of toys. Small toys. Big toys. Toy parts and pieces. Everywhere.
So this weekend I embarked on a mission to take back the sunroom and convert our upstairs spare bedroom into a kids space.
We tried this at the previous house and the separation from the living room didn't quite fly. So my wife said since it was on the 2nd floor, the kids wouldn't go for it.
I said it just needed a little spin.
So instead of working to create a toy room or a play room (everyone has one of those), we set out to put together a "fun room".
What is a "fun room" you ask? Well, it contains all of the components of your standard play room: we have bookshelves, a toy box, a tv/dvd combo with kids movies, your basic fluffy rug and a comfy futon.
Only this room is being marketed with a meaningfully unique advantage: it has the word "fun" built right in.
Who doesn't want one of those, right?
The early results are quite promising. We had a visit on Sunday from a cousin and the first request from the girls was to go play in the fun room.
I know it's not much, but early adoption makes me smile and I must say, I'm quite happy to hear them asking for it by name.
So my marketing thought for today is this:
When it comes to crafting a concept or delivering a solution, be it to your employees or your customers, think of a way of delivering it with a positive tone and the meaningfully unique advantage built right in.
You'll be amazed at how much a clearly defined, simple, and easy-to-understand message makes it much easier for someone to adopt your concept.
As for me, my next goal is to have the sunroom ready so my dog Otis and I can enjoy a lazy, pre-Patriots Sunday morning coffee.
And yes dearů.I'll water the plant.
- Cary Weston is a partner of Sutherland Weston Marketing Communications in Bangor, Maine
Cary's Linked In: www.linkedin.com/in/caryweston
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