Web Design Tip #4: Lead Generation Tools

Small, easy to fill out forms are the foundation of your online lead generating efforts. While offering something of value in return for their information is a popular an effective way to gather leads, forms can be highly effective without a giveaway as well.  Lead forms should be on your most popular pages and on the pages that represent the highest priorities for your business.  Forms should be relevant to the content of the page they are connected to and showcase your ability to connect with the problem your looking to solve or the benefit you're looking to provide to your prospective customer.