Web Design Tip #7: Creating Conversational Content
You website is being visited, used, and read by people. Make sure your copy is in the language you would use if that person were in front of you. Showing that you respect the people behind the process by showing your understanding of their needs, fears, anxieties, and wishes will go a long way towards building meaningful connections with your visitors. And once a visitor is meaningfully engaged, their chances of wanting to do business with you will increase.
Web Design Tip #6: Organizing For Target Markets
Web Design Tip #8: Demonstrating Expertise