What are the deliverables? What are their sizes?
Add the copy here or indicate where it can be found. Design projects can not be started without copy or content.
Are there any logos, slogans, or disclosures that must be included?
What does this brand do? What are their core values?
What are some key moods that the brand looks to inspire or communicate?
What is this project’s context?
What do we want the audience to do?
Who is the target audience?
What do we want to say to the audience?
What values are we appealing to?
What do we want the audience to do?
What special benefit(s) does the product or service provide?
What brands or activities compete for the audience’s attention?
What are some barriers to achieving this project’s objective?