Media Relations Workshops
A reporter calls you for an interview on a breaking story. What do you want the headline to say tomorrow morning?
Knowing how to create, deliver, and disseminate your messages every time you speak with the media dramatically increases the probability that your most important points get included in the story. We will help you improve the effectiveness, efficiency, and delivery of your words.
We currently offer four different interactive workshops:
Media Basic Training (For Executives and Spokespersons): This session teaches executives and spokespeople to make the most of every interview, every time. Through extensive on camera training and real life examples, you will leave the session prepared to take on even the toughest interviewer.
Media Relations 101 (For Beginning Media Relations Professionals): This workshop teaches your organization’s newer media relations professionals the techniques and strategies necessary to enhance the quantity and quality of your news coverage. This workshop will result in a noticeable – and often dramatic – increase in media placements.
Message Development and Refinement (For Individual Campaigns or Entire Institutions): When launching a new campaign or updating your organization’s main messages, we will help shape your organization’s most important points for maximum impact. You can use the resulting language in everything from media appearances and PowerPoint presentations to speeches and annual reports.
Two-Day Comprehensive This “greatest hits” session incorporates the highlights of the above three workshops.
All of our workshops are fully customized to meet your specific needs and areas of concern. We work with your staff in advance to develop a greater understanding of the issues affecting your work, and ensure the training addresses the precise issues you deal with every day. All of our workshops are offered nationwide at your location.