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AV Intake Form
VIDEO IN-TAKE & STYLE GUIDE
Please fill out what you know and leave blank what you don’t. The purpose of this worksheet is to help us gain insight about the direction you’d like to see some of the specific elements of your video take; including features like color palettes, styles and design elements. There is no wrong answer. This is an open-ended idea generating worksheet
Please select one (Web, Broadcast, Both):
Do Not Exceed
Do Not Exceed:
Is this a series or stand-alone video?
Please describe the function, product or service that the video should highlight and the target audience.
Are actors required? If so how many? Male or Female?
Please describe the character roles and personality types:
Be creative! (Example, the video requires a young (mid 30’s) married couple. The wife should be outgoing and energetic while the husband is a no-nonsense strait-laced businessman. I would love it if she had red hair and he wore glasses)
Are there specific costume needs?
Tone - Please describe the emotional angle you would like this video to take:
Examples include… Humorous: I want the audience to laugh as we deliver the clients message. Sincere: I am looking to evoke an emotional response which will leave a lasting impression on viewers. Informative: The video should tactfully and efficiently deliver important information about my client.
Overcoming the monster
Rags to Riches
Voyage and Return
If your video requires a fictitious plot, please select on of the seven basic plot types: