The BIG DAY is just around the corner; are you ready? With the hustle and bustle of the holiday season, it’s a busy time as people try to wrap things up (pun intended). If you can imagine, it’s a hectic time in Santa’s workshop as the clock ticks down to go-time, but you know the […]
Living in a world where we carry little computers with high definition cameras around in our pockets has made sharing video content easier than ever – and users are eating up it up! Facebook Live is a growing trend in social media marketing, and with over 1.8 billion active users and an incredibly easy-to-use live […]
The graphic design team at Sutherland Weston excels at creating the eye-catching visuals that make our clients stand out. We know how to arrange design elements and colors for aesthetic appeal and legibility. We’re accomplished in the art of making people stop for a moment as they swipe through their Facebook feed. We turn heads […]
I’ll cut right to the chase: just because you post something on Facebook doesn’t mean everyone will see it. I’ve run into two situations recently where – I believe – someone thought that because the message was on Facebook, that covered the bases. Because of that, my family missed out on crucial information. The first […]
If you’ve been wondering how you could use video to compete, grow and win more business, you’re not alone. Here are three ways businesses of any size can incorporate video quickly, easily, and at a low cost to add high impact to the sales process.
If you find yourself needing to present to a group, especially if you are conveying data, statistics or industry-specific terminology, the following three topics can help you get a greater return on your presentation efforts
Looking to get more Google reviews for your professional services firm? Here are some recommendations and best practices that could help.
Partners Elizabeth Sutherland and Cary Weston share three key things that can help make a big difference in how you leverage an award to the best of your ability for your business.
We field many questions about using social media in content marketing efforts. Here are three recommendations we share frequently to help you be more effective.
I like a good metaphor. It makes it easy to translate the often ethereal nature of web development into something relatable to everyone. After years of developing sites, I’ve found most business owners don’t care which version of which software I am using to make their awesome new website. They just care about the awesome […]
When talking with the media, credibility is everything. Your credibility either as an interview subject or calling journalists to pitch or correct a story can have a significant impact on the result. Credibility doesn’t just happen overnight. Sometimes credibility is simply earned by how you handle yourself in an exchange you deem insignificant. For example, […]
Looking to launch your website? DON’T DO IT ON A FRIDAY! Ken Lozier of Sutherland Weston’s web team explains why.