This week’s Practical Pitch is a video pro tip from one of our A/V superstars, Ric Tyler. In his quick tip, Ric shares how to make sure your video script is, well, scripted, so that your message gets heard by customers and prospects. Video is a great tool to help share your message. It doesn’t […]
The long-awaited New England summer is here and that means sunshine, BBQs, and a chance to introduce your brand to those traveling during the summer months. The population in Maine doubles during Summer – and in some places nearly triples. There seems to be a common misconception that people stop paying attention during the summer […]
The business world is often inundated with its share of events, be it larger than normal meetings, conferences, recognition events, stakeholder gatherings and more. So much so that we often forget these business activities are actually considered “events”. If you are being tasked with planning an event for your company, here are some guidelines to […]
With so many more entertainment options available to us as consumers these days, it leads some people to question whether or not traditional TV is still relevant or if traditional TV advertising is still effective. I am here to tell you wholeheartedly that it is still very effective if done correctly. The question I get […]
This week, in his very own classic Dan style, our Director of Public Relations, Dan Cashman, offers a video pro tip about being persuasive and prepared when delivering your message. His advice is great and being comfortable in front of the camera is a key way to assure that it’s your message that gets paid […]
Professional service firms will often share with me that ‘marketing’ doesn’t work for their business development efforts as they rely mainly on “word-of-mouth”. And by that, they are referring to repeat business and referrals from existing customers. It’s common to confuse the concept of ‘marketing’ for ‘advertising’ tactics. But marketing, especially for professional service firms, […]
“Your life story would not make a good book. Don’t even try.” – Fran Lebowtiz Fran Lebowitz isn’t entirely wrong. And, for years, I subscribed to her thought process 100%. It wasn’t just staying away from writing a life story. I wouldn’t share good grades at home unless I was pressed for details. If I […]
Have you ever given any thought to how your customers make decisions? Studies show that 90 percent of people buy on emotion then justify with logic. The degree of this varies as each of us has their own personality that can affect the balance of feel vs think. In today’s Video Pro-Tip, Ric Tyler weighs […]
Roman philosopher Seneca once said, “Luck is what happens when preparation meets opportunity.” While admittedly my recollection of College History 101 resembles the ruins of the Roman empire, this quote has always resonated and stuck with me, especially as I’ve learned (and yes, retained) more and more about marketing. If you’ve chatted with the team […]
So, of course, because you follow this blog, you’ve already been working on your content calendar (to reduce stress!) and now you’re not just planning your content but you’re getting ready to follow through. We want that to be easier, and this post is about how to create content once and let it work for […]
If you are a business with a social media presence or a website with a blog, you’ve probably heard people talk about posting new content on a regular schedule. You may have figured, “Oh yeah, I’m on Facebook all the time! No problem!” But then you realize that it’s Thursday and you should have posted […]
Ah, Facebook. Love it or hate it, as the largest social media platform around its likely part of your marketing mix in one way or another. By now you’ve probably heard that with the new algorithm changes that hit in early 2018, organic (unpaid) reach for branded Facebook pages is low, about 2% on average, […]