Marketing Tips

Leveraging Your Brand’s Identity Part 1: Understanding what a brand is (and what it isn’t)

You’ve got yourself a killer marketing plan and a fancy budget spreadsheet. Maybe your logo is modern and eye-catching. Perhaps you’re blogging and utilizing video on your social media platforms. But are you really leveraging your brand’s identity? In this series, we’ll cover what your brand is, how you go about defining it, and how […]