“Your life story would not make a good book. Don’t even try.” – Fran Lebowtiz Fran Lebowitz isn’t entirely wrong. And, for years, I subscribed to her thought process 100%. It wasn’t just staying away from writing a life story. I wouldn’t share good grades at home unless I was pressed for details. If I […]
Have you ever given any thought to how your customers make decisions? Studies show that 90 percent of people buy on emotion then justify with logic. The degree of this varies as each of us has their own personality that can affect the balance of feel vs think. In today’s Video Pro-Tip, Ric Tyler weighs […]
Roman philosopher Seneca once said, “Luck is what happens when preparation meets opportunity.” While admittedly my recollection of College History 101 resembles the ruins of the Roman empire, this quote has always resonated and stuck with me, especially as I’ve learned (and yes, retained) more and more about marketing. If you’ve chatted with the team […]
So, of course, because you follow this blog, you’ve already been working on your content calendar (to reduce stress!) and now you’re not just planning your content but you’re getting ready to follow through. We want that to be easier, and this post is about how to create content once and let it work for […]
If you are a business with a social media presence or a website with a blog, you’ve probably heard people talk about posting new content on a regular schedule. You may have figured, “Oh yeah, I’m on Facebook all the time! No problem!” But then you realize that it’s Thursday and you should have posted […]
Ah, Facebook. Love it or hate it, as the largest social media platform around its likely part of your marketing mix in one way or another. By now you’ve probably heard that with the new algorithm changes that hit in early 2018, organic (unpaid) reach for branded Facebook pages is low, about 2% on average, […]
As the new year begins, many of us have just finished or are in the process of finalizing our marketing budgets. In this Video Pro-Tip, Elizabeth Sutherland helps shed light on some common budgeting questions.
The BIG DAY is just around the corner; are you ready? With the hustle and bustle of the holiday season, it’s a busy time as people try to wrap things up (pun intended). If you can imagine, it’s a hectic time in Santa’s workshop as the clock ticks down to go-time, but you know the […]
Living in a world where we carry little computers with high definition cameras around in our pockets has made sharing video content easier than ever – and users are eating up it up! Facebook Live is a growing trend in social media marketing, and with over 1.8 billion active users and an incredibly easy-to-use live […]
The graphic design team at Sutherland Weston excels at creating the eye-catching visuals that make our clients stand out. We know how to arrange design elements and colors for aesthetic appeal and legibility. We’re accomplished in the art of making people stop for a moment as they swipe through their Facebook feed. We turn heads […]
If you’ve been wondering how you could use video to compete, grow and win more business, you’re not alone. Here are three ways businesses of any size can incorporate video quickly, easily, and at a low cost to add high impact to the sales process.
If you find yourself needing to present to a group, especially if you are conveying data, statistics or industry-specific terminology, the following three topics can help you get a greater return on your presentation efforts