The long-awaited New England summer is here and that means sunshine, BBQs, and a chance to introduce your brand to those traveling during the summer months. The population in Maine doubles during Summer – and in some places nearly triples. There seems to be a common misconception that people stop paying attention during the summer […]
Professional service firms will often share with me that ‘marketing’ doesn’t work for their business development efforts as they rely mainly on “word-of-mouth”. And by that, they are referring to repeat business and referrals from existing customers. It’s common to confuse the concept of ‘marketing’ for ‘advertising’ tactics. But marketing, especially for professional service firms, […]
Everyone loves getting a new website. It’s a chance to showcase your business’s services and let the world (and Google) know what you’re all about. A common problem clients have is what to put on your new homepage for content. You’ve got all of your services organized into pages, with perfect complementary calls to action […]
Ah, Facebook. Love it or hate it, as the largest social media platform around its likely part of your marketing mix in one way or another. By now you’ve probably heard that with the new algorithm changes that hit in early 2018, organic (unpaid) reach for branded Facebook pages is low, about 2% on average, […]
I like a good metaphor. It makes it easy to translate the often ethereal nature of web development into something relatable to everyone. After years of developing sites, I’ve found most business owners don’t care which version of which software I am using to make their awesome new website. They just care about the awesome […]
Looking to launch your website? DON’T DO IT ON A FRIDAY! Ken Lozier of Sutherland Weston’s web team explains why.