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Is Your Professional Service Firm’s Website Helping Or Hurting Your New Business Efforts? These Five Questions Will Help You Find Out.

Professional service firms will often share with me that ‘marketing’ doesn’t work for their business development efforts as they rely mainly  on “word-of-mouth”.  And by that, they are referring to repeat business and referrals from existing customers. It’s common to confuse the concept of ‘marketing’ for ‘advertising’ tactics. But marketing, especially for professional service firms, […]