Do We Work With Businesses Like Yours?
Each time you explore solving a business problem, we know you essentially have three options to pick from:
- Do the work yourself
- Work with an experienced company like ours
- Do nothing
To us, it only makes sense to work with a company like ours if we were able to make your job easier, help you solve the problem and make you look good along the way.
To do that properly, we need to know the right things about your business, your problems and your desired outcomes.
Maybe we are a fit for what you’re looking for. Maybe not. But we are candid with our assessment of the situation and if we can’t help you solve the problem, we’ll let you know up front. Because we both have better things to do than waste time and money.
While every business is different and faces its own set of challenges, there many similarities that tend to exist. For instance, here are some regular trends we see in the businesses we work with.
If you’re a business with 1 – 25 employees and up to $5 million in sales…
We typically find that the need to get more organized, focused, and in-control of what to do with the marketing budget is paramount.
At this size, in general, time tends to be a scarcity and marketing tends to be something that gets infrequent attention. Typically you know you have to do something different but need someone to trust for advice on what to do. You may have had a bad experience and are questioning why the competition seems to be doing a better job at getting the word out. While budgets are always an issue, you are willing to spend money that makes a difference, however don’t want to waste money. Your anxieties are around getting organized, focused, and feeling that any money that is spent creates measurable results.
If your business is in planning or start-up mode, conversations typically revolve around the need for advice, direction, and marketing planning to help you gain financing and the launch the company.
If you’re a business with 25-200 employees and between $5 million – $50 million in sales…
We typically find that you’re usually looking for insightful strategy for moving in a new direction. Your problems tend to deal with specific initiatives or new opportunities to grow a product or division.
You will most likely have a delegated marketing person or team. Your in-house talents may not have the expertise or capacity for the stated goal or new direction. The conversations we’ll have will revolve around the need to complement existing resources with a specialized partner.
Your goal may be to generate new growth in a department, developing or refreshing a strategic plan, or modernizing and expanding marketing your tactics to find new ways of finding business. We may explore how to use campaign style advertising tactics and what metrics help define success. We’ll want to learn more about your in-house processes and protocols to help craft a plan for make efforts scalable, repeatable, and measurable.
If you’re a business with 200+ employees and between $50 – $300 million…
We typically find you are familiar with working with external partners and may have more than one that you rely on for marketing assistance. You tend to engage with firms that bring a specific expertise and help complement existing efforts.
You may be faced with restructuring a division or expanding into a new geographic market. Your company many have a new product launch or new market opportunity before it and you are seeking fresh ideas to capitalize on it.
You’re looking for ways to gain attention, create influence, and utilize your customers and referral sources to increase sales. You’re seeking advice and counsel coupled with proactive ideas on a regular basis. You’re challenged with proving results and have multiple stakeholders to satisfy.
Interested in brainstorming to see if we are a good fit for your business? Let’s talk.