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A practical guide to advertising on streaming services & devices
May 25 @ 10:00 am - 11:30 am
If you’ve been curious about advertising on streaming services like Hulu, Spotify, Pandora, or wanting to get in front of viewers that use Roku, Apple TV, or even PlayStation, then join us for this interactive workshop on all things streaming. Sutherland Weston welcomes one of the nation’s most experienced streaming tv buying firms, ExactDrive, for an all-access discussion on what you need to know to understand, buy, and measure streaming service advertising.
In the workshop, we’ll cover:
- Defining OTT vs CTV
- Cable cutting: Streaming vs broadcast
- Trends in streaming
- Local vs national business options
- How to find just the right viewers
- Tips And Best Practices
- Devices, channels, & apps
- How to measure – Detailed reports you should know about
- Things to look for / things to avoid
We’ll break down the terms, try to make sense of all the choices, and share some best practices to help you better understand the power of streaming service advertising.