WORKSHOP: How To Build Credibility With Content
November 7 @ 10:00 am - 12:00 pmFree
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Topics Discussed Include:
- Getting past the writer’s block- Tips for figuring out what to write about
- Building Your Content Plan
- How Content Expands Your Reach with SEO
- Being Consistent- The art of repurposing content
With experience spanning media, finance, and education in Philadelphia and Bangor, Kate brings a versatile skill set to her role as a Senior Account Manager at Sutherland Weston. Always learning about new industry trends and brushing up on fundamentals, Kate thrives on teaching, inspiring, and solving problems for clients. From charts, graphs, and data mining to design, copywriting, and crafting innovative solutions, Kate loves every aspect of marketing.
Lisa is a Senior Account Manager at Sutherland Weston with an MBA from Husson University in Business Management and a focus in Hospitality & Tourism Management, Lisa brings a proven track record of business development and growth. Her experience working for Bangor International Airport and Geaghan’s Pub & Brewery has made her an expert with direct business knowledge. Lisa, also teaches part-time at Husson University’s College of Business, helping to mentor the next generation of business leaders.