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February 2020

WEBINAR: Lunch & Learn – Building Your Own Audience

February 26, 2020 @ 12:00 pm - 12:45 pm
Online: Zoom

There's no question that election years impact businesses in various ways. In this webinar, Senior Account Managers Kate Bielinski and Lisa Sturgeon will be covering the difference between renting and owning an audience, offering insight on how to achieve those goals, and how election years play a role.

Join us for lunch and explore the opportunities to build your audience for your business this year.

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March 2020

Webinar: Business As Usual Is Cancelled – Now What Do We Do?

March 24, 2020 @ 2:00 pm - 3:00 pm
Online: Zoom

For many, this is unprecedented times. Business as we know it is changing before our eyes. Events cancelled, quarantines in place, and anxiety growing by the hour. With routines, plans and the "norm" suddenly anything but normal, many business owners are looking for help to adjust on the fly.

We've brought together a B2B lead generation expert from Seattle and a Public Relations pro from New York to round out our Sutherland Weston skills. We'll share some practical short-term and medium-term tactics you can do to help keep your business visible and adjust to what faces us moving forward.

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April 2020

WEBINAR: Developing An Effective Marketing Plan

April 7, 2020 @ 10:00 am - 11:00 am
Online: Zoom

The small business marketing question we receive most often is: "I'm not sure what advertising and marketing things to do and what works - can you help?" In this fast-paced interactive workshop, we'll do just that.

Together, we'll discuss the basics of a successful plan and help you design the foundation for an effective, easy-to-follow marketing plan that will help your business or organization get measurable results.

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WEBINAR: Advanced Video Marketing Strategy

April 16, 2020 @ 10:00 am - 11:00 am
Online: Zoom
Video Marketing Workshop - Bangor

The first piece of the workshop will cover best practices, ways to be successful and how video is working best for organizations of all sizes. The second piece  of the workshop will be customized to the goals and questions from the group. This will be a fast-paced, interactive workshop driven mostly by the specific needs of attendees.

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WEBINAR: Effective Public Relations For Non-Profits

April 23, 2020 @ 10:00 am - 11:00 am
Online: Zoom

Many non-profits find themselves with growing needs, shrinking resources and are juggling too many balls at once to have a focused and meaningful marketing and communications plan. The webinar has been designed to help. In this interactive session, we will cover five key areas of an effective communications plan: Audience, Value, Messaging, Tools, and Measurement.

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May 2020

WEBINAR: Developing a Comprehensive Communications Plan

May 7, 2020 @ 11:00 am - 12:00 pm
Online: Zoom

Marketing and communications should be among the top priorities of any organization. However, with limited resources, and long hours spent focusing on getting the work done —especially for small teams or those just starting out— getting your message out may not always be top of mind.

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November 2020

WEBINAR: Google Analytics – Five Simple Reports That Will Help Your Business

November 17, 2020 @ 10:00 am - 11:00 am
Zoom

In this interactive webinar, we'll walk through the five reports we use the most, explain what they mean and why they matter, and show you ways to use the reports for your business goals.

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December 2020

Social Media For Business Workshop

December 3, 2020 @ 8:00 am - 9:30 am
Zoom
Social Media For Business Workshop - Hosted by Bangor Savings Bank

Cary Weston joins a panel of small business owners for an interactive discussion on tips, advice, and experiences using social media for business.

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WORKSHOP: Developing And Measuring A Marketing Plan – Bangor

December 4, 2020 @ 10:00 am - 12:00 pm
Bangor Region Chamber of Commerce, 2 Hammond Street Suite 1
Bangor, ME 04401 United States
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Free

This workshop is centered around getting organized, making a plan and understanding what methods to use and how to measure. Whether you're a one person shop or a large organization, this discussion should get you ready to tackle 2020 with purpose.

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WEBINAR: Advanced Social Media Strategy

December 4, 2020 @ 11:00 am - 12:00 pm
Online: Zoom
Social Media Management Services

Advanced means you're comfortable with the basics of social media but you're looking to be more effective. It means you'll bring questions and goals to the webinar.

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