Public Relations

Working to earn you more attention is what our team does best.

Whether its community-based, statewide or regional exposure you’re seeking, our firm has the expertise, experience and the relationships to get it done.

What We Can Offer You

Our approach is straight forward and our tactics are tested.

We begin by discussing your goals to learn exactly what the desired outcome is. It’s important to know how you’ll define success.  This includes an understanding of not only the metrics you consider key but the audience, timeline and stakeholders that need to be considered.

From there, we map out timelines and tools that are effective, appropriate and help us move the project forward.

Communication Process And Protocols

Defining who we are working with is also an essential component to success of a public relations initiative.

Are we working directly with a business owner, a steering committee or perhaps a collection of a newly assembled peer group?

Establishing an understanding of regular meetings, group check-ins and reporting frequencies helps to ensure better collaboration and accountability.

While most projects at Sutherland Weston incorporate multiple members of our team, you will have a dedicated project manager that will be your primary point of contact.

Metrics And Measurement

While not every tactic that is conducted in public relations is measurable, it is very common to be asked “how will you measure success”?

During the creation of the public relations plan, we will incorporate a series of measurable objectives so that results of the tactics can be reviewed and analyzed. Examples of measurable objectives may be polls, earned media tracking, surveys, email list growth, leads, inquiries, website traffic, etc.

Tactics 

Sutherland Weston employs a comprehensive set of in-house skilled professionals. Because of this, we do not have the need to rely on sub-contractors. This helps us to be more proactive, responsive and efficient than other firms you’ll speak with.

Combined with our industry experience and established professional networks, Sutherland Weston should be on your short list to consider when it’s time to put a public relations plan of action together.

Helping You Create Influence & Visibility

Sutherland Weston provides public relations and communications strategies to businesses and organizations seeking to get their story out.

Our experienced, talented, and connected team are ready to help you succeed by delivering meaningful results with services including:

Public Relations
• Media Outreach
• Public Outreach

 

Media Coaching
• Crisis Management
• Earned Media Organization

Our Team Is Ready To Help You Manage The Process

Senior-level public relations experience:

At most agencies, a junior team member executes the large majority of your public relations efforts. At Sutherland Weston, senior executives work on your account not just direct it. From planning through execution, we’ll be with you.

Speed:

With Sutherland Weston, it won’t take days and tons of paperwork if you need help. We can make things happen just the way they happen in your work life. Quickly.

Flexibility:

We work on all size and types of projects – big or small; for long or short time frames. We ebb and flow with your needs not the needs of the agency.

Global, national & local experience:

The Sutherland Weston team has executed large-scale communications programs globally, nationally, and right here in Maine. Our team knows how to scale and target a program to meet your organization’s needs.

Passion:

It’s not work if you love it. The world of public relations and marketing excites us and we put all of that passion and energy into our clients’ business. Energy breeds success.

Cutting-edge & creative:

The Sutherland Weston team firmly believes that you never should stop learning. We constantly immerse ourselves in seminars, webinars, and books to stay cutting-edge and inspired. And, we have our own ideas too. You’ll find we are never short of ideas!