Marketing Consulting, Plans and Services For Non Profit Organizations

  • Website design & optimization
  • Branding and naming initiatives
  • Mission, vision and value exploration
  • Capital campaign and annual giving campaign support
  • Board-level strategic planning
  • Marketing and communications plans
  • Social media planning and consulting
  • Video production

 


“We Couldn’t Be Happier”

“The working relationship with Sutherland Weston has been solid.  We can always trust the team to hear us out, make innovative recommendations and follow through. 

We couldn’t be happier with our decision to work with Sutherland Weston.” 

– Don Flannery, Executive Director
Maine Potato Board

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“Extremely Responsive & Helpful”

We are a small membership-based non-profit on a tight budget. The team at Sutherland Weston has worked with us to problem solve and create the best website with the appropriate tools that we need in order to keep on track with the new trends in technology.

Sutherland Weston has been extremely responsive and helpful in the ever-changing industry of travel and tourism, and that is not easy to do!

– Kerrie Gillies Tripp, Executive Director
Greater Bangor Convention & Visitors Bureau


We provide strategic counsel marketing support to non-profit organizations

There’s a catch 22 with many non-profit organizations: When regional economies face uncertainty, it becomes more challenging to secure financial support from donors. Yet, it is exactly the times with regional economies are facing uncertainty that the services provided by the non-profit are needed most.

Many non profits also find themselves with growing needs, shrinking resources and are juggling too many balls at once to have a focused and meaningful marketing and communications plan.

However, organizations who’s purpose, mission, and value are clearly communicated to and understood by the supporting base tend to find more success in cultivating donor relationships, finding employees and getting volunteers with more success.

With shrinking budgets comes expansion of duties and responsibilities for staff and volunteers. Doing more with less has become the rallying cry of many organizations we either work with or for. Therefore, an effective marketing and communication plan has become a necessity for many non-profit organizations.Specific challenges we see with non-profit organizations are:

  • Fundraising concerns
  • Volunteer outreach
  • Finding new donors
  • Existing donor cultivation
  • Lack of clarity in message
  • Case study development
  • Community connection
  • Legislative lobbying
  • Public advocacy