Simple Social Media Tips For Businesses Of All Sizes

by

Today, social media is not only a powerful way to connect with important audiences, it’s a necessity in building trust and confidence.

Trust and confidence are essential in earning new business, attracting top talent for employment opportunities, and supporting the positive reputation of your organization.

Simply put: social media is too important a tool to ignore anymore.

So why are so many businesses and organizations either afraid to participate or without a focused plan for using social media?  The top answers we hear frequently are:

Well, while we can’t create more time, we can certainly help with the other two.  Let’s explore.

Not knowing what to do with social media

There are two easy suggestions to helping folks decide what to do with social media: Hiring and New Business.

So if you are stuck on what to do with social media, thinking about new hires and new customers can help you plan with focus.

Additional resources to consider:

How To Craft A Plan For Social Media Posting

A social media plan doesn’t have to be fancy or complicated. It doesn’t have to take up all your time or force you to hire a social media manager. What a social media plan does do,  however, is help you take a few minutes to get organized and focused on what you’ll do next.

It sounds scarier than it is. Here’s a simple formula to get started.

Start with the three C’s: Culture, Community, and Commerce.  These three categories will help you quickly find purpose in your social media posting.

However often you are able to post (once a day, once a week, once a month) we recommend starting with a plan to use these three types of post in a rotation. The 3/2/1 ratio is an easy way to start. For every six posts, have three community posts, two culture posts, and one commerce post.  More info on each category and the easiest way to build a simple plan can be found here.

Other resources to consider:

Conclusion

If you’re scared to start or feel you don’t have a plan or purpose for social media, know you’re not alone. But, also know that social media activity is simply too important to ignore.  Following the simple tips outlined in this article will hopefully help you start the process of posting with purpose to help build trust and confidence in your social media effrots.

 

Join The Discussion On Facebook!Our Small Business Marketing Community

Where marketers and business owners like you share, support, and solve marketing questions, ideas, and problems.