Organizing A Marketing Plan | Strategy Scripting
We work with businesses of all sizes to craft effective marketing and communication plans. Our team works with company leadership to discuss problems, clarify goals, and facilitate discussions.
We do this through a process called Strategy Scripting.
Typical questions we receive from organizations looking to get organized are:
- “What social media channels should we be using?”
- “Where should we be spending money?”
- “How do I know if my money spent is working?”
- “How do we use social media the right way?”
- “Do we have the right materials?”
- “Are we saying the right things in our ads?”
That’s where our Strategy Scripting engagement can be a logical and valuable first step.
How Does Strategy Scripting Help Build A Marketing Plan?
A marketing plan outlines specific strategies and tactics that will be used to meet desired results. Results like earning more traffic, getting more customers, making more sales and finding more donors.
Results come from getting the right messages in front of the right people that matter most to your business goals.
In a Strategy Scripting engagement, we work with you to better understand your goals, your audiences and the effectiveness of the marketing efforts currently being used.
From there, we audit the messaging, materials and methods you’re using, against best practices and our agency recommendations.
The Strategy Scripting Experience
Specifically, we’ll address the following areas together during the Strategy Scripting experience:
- Your Customers – Who are they and who should they be? What do they look like, what do they want and how can you best connect with them.
- External Marketing – What are your existing marketing activities and channels, how are you using them, what’s really working, and what else could you be doing.
- Internal Marketing – What do you use for software and tools to collect, measure, and communicate.
- The Leads – how are they collected, where are they managed, and how are you doing in nurturing their interest in what you sell.
- Your Business – What are the changes that are happening, what does your business cycle look like, what are your challenges, and what opportunities are you ready to take advantage of.
- Your Budget – Yes, the money thing. What are your budgets, your realistic capacity for growth, what will it take to make it happen, and what timelines do you have for marketing tactics.
The outcome is your customized Strategy Script, full of recommendations and strategies for next steps.
What Are The Deliverables From A Strategy Scripting Engagement?
The Strategy Scripting process is designed to provide you with a combination of tools that you can use for the goals you have in a relatively short amount of time.
The outcome of a Strategy Scripting engagement includes a variety of tactics, resources and recommendations. Some you can do yourself and some you may need to consider outside expertise.
Common deliverables include:
- Messaging & Content Recommendations/Enhancements for Website
- Messaging & Content Recommendations /Enhancements for Print & Digital Collateral
- Lead Generation and Nurturing Enhancements / Additions For Business
- Social Media Strategy and Editorial Plan
- Media Method and Budget Recommendations
You’ll receive a personalized document full of of practical, relevant, and meaningful recommendations that you can use on your own, with us, or even with another agency if you so wish.
What Does A Strategy Script Engagement Cost?
Our Strategy Scripting engagements generally range between $2,500 and $15,000.
Factors that impact cost are size, scope and goals among others. Costs are transparent and agreed upon before engagement.
Our cost is does not include travel or accommodations. For travel and accommodations, we simply bill as incurred. Again, billings are discussed and approved by client before engaging.
The process includes a few meetings with you and your business leadership as well as our team working independently to analyze what we find. Meetings can take place in person, by video or by phone.
What’s The Best Way To Talk About Strategy Scripting?
We try to make it easy. Let’s talk and figure out what you’re looking to accomplish and see if we’re the right fit. If we are, we’ll work promptly to set up a meeting and talk in more detail. If we’re not, we’ll try to be as helpful as we can and point you in the right direction.
Give us a call at 207-945-9999 or reach us through the form here.
We’re pretty responsive to online inquiries so you’ll most likely hear back within the same day, if not the same hour.