Is It Time For A New Business Website Design?

We talk with small businesses every week who are looking to solve problems with a new website design.  From getting more leads to outranking the competition, the website as become the crucial hub of the digital marketing experience.

If it’s not performing well for your business, you could be losing sales and customers.

Three of the most common frustrations we hear are:

 

The Business Website Doesn’t Work Well On A Phone

There’s no two ways around this one, Google prefers mobile-friendly websites when it comes to ranking and displaying search results. What does that mean for your business? It means if your website is not mobile friendly, you’re losing eyeballs, ranking opportunities, and overall visibility inside the world’s largest and most popular search engine.

With over 65% of the world’s total online search activity, what Google prefers matters to small businesses. (See what Google has to say about your own website’s mobile-friendliness).

It used to be that having a mobile version of your website separate from your regular desktop website was enough to get the job done for Google but not anymore. While there are ways to make your website more usable for viewers on a smartphone, being truly mobile friendly will be the key determining factor in the coming year as to whether your site will improve inside Google’s ranking system.

Bottom line–check with your web developer and see if the software your website is currently built on will allow for mobile-responsive design updating (the ability for the website to automatically scale with the size of the screen it’s viewed on). If so, you may be best served to explore that option rather than paying for a new site. If not, this in and of itself may be enough to have you looking for a new platform to put your website onto.

Expanded practical and actionable thoughts on this topic

The Website Is Not Generating Enough Traffic Or Sales Leads

Not all website traffic is equal. While more traffic most assuredly could lead to more sales leads, the truth is bringing the right people is more important to getting more leads and sales from your marketing dollars.  So how do you get the right people?

Put your customer first.

A website needs to think about the customer first, provide value to the decision making process, and probide clear and obvious contact information. Couple that with a reason to connect with our business and you’ll get more leads from the right people.

Can your existing website be improved? Well why don’t you reach out to us right now and we’ll be happy to review at your website at no charge.

So, do you need a new website in order to get more traffic and more leads? Not necessarily so. Many sites, regardless of age, could benefit from an objective content review. To do a quick content review, ask yourself the following questions:

What questions do my customers ask the most? Does my website clearly and easily answer them?

What problems are my customers looking to solve? Does my website speak to the ways in which you help them solve those problems?

Does the majority of my business come from a definable geographic area? If so, does that geographic area stand out on my website?

How long is the average sales decision by my customer? If it’s instant gratification, is my website designed to inspire action now? If it’s a fairly drawn out process, does my website have a way of providing value to the decision making process?

Expanded practical and actionable thoughts on this topic

Now the kicker–have someone that is not an employee log onto your website and have them shop as if they were a prospective customer.

Evaluating the answers to these basic questions will start you in the right direction regardless of how old your website is or on what platform it was built. Improvements to the content and overall value to a website are things that should be able to provide value to your business whether or not you decide to keep your site or invest in a new one.

The Website Is Hard To Update

Of the three most popular reasons we’ve discussed, this one is the most obvious sign that a new website may be most beneficial to your business.

If the website is hard to update it usually means one of three things:

Regardless of the reason, if the website is hard to update or having to update the website is taking more time and energy than you see benefit in, then it’s time to explore an updated, more efficient model for your business.

Conclusion

New won’t always mean better when it comes to website designs. While there is definitely value in updating the tools, features, and functions of your small business website, sometimes reviewing the content, purpose and value of what’s in the website can help even more.

If you have any questions about your own website or are looking for an answer as to whether you should keep your site and refresh the content or build new, we’d be happy to give you honest, objective advice.

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