Why Customer “Personality” Matters in Marketing

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Have you ever given any thought to how your customers make decisions?

Studies show that 90 percent of people buy on emotion then justify with logic. The degree of this varies as each of us has their own personality that can affect the balance of feel vs think.

In today’s Video Pro-Tip, Ric Tyler weighs in on the importance to appeal to both thinkers and feelers in your marketing.