Penobscot McCrum

Client Summary

Industry: Agriculture

Primary Market: Wholesale

Focus Of Our Work: Brand development, packaging, digital sales tools

The Story:

With its roots in Maine, Penobscot McCrum has grown to be a worldwide force. Using potatoes grown in Aroostook County and trucked to its processing plant in Belfast, Maine, Penobscot McCrum produces frozen potato products that are being used in local establishments like Dysart’s, Hero’s, and the Cross Insurance Center, as well as at nationally recognized outlets like TGIFridays and TD Garden. The company’s Potato Skins, Farm Fry, and Wedges compliment a line of retail offerings like Potato Cakes and a variety of Baked Stuffed Potatoes to make Penobscot McCrum a force in the food service industry.

Sutherland Weston partnered with Penobscot McCrum in 2015 and has helped to take their presence from good to great. With the Sutherland Weston creative team, Penobscot McCrum has enhanced their trade show presence, video offerings, and graphic offerings on sell sheets and in-restaurant promotional offerings to ensure this Maine company is top of mind around the country. Through strategic planning, understanding the needs of this growing business, and thoughtful and focused creativity, Sutherland Weston has helped Penobscot McCrum achieve their goals and grow to new heights in the increasingly competitive food service world.

McCrum Marketing Examples

We have a great brand and Sutherland Weston’s guidance adds the touch of class and professionalism that allows us to stand out against our competitors.

– Greg Skafidas