Raye’s Mustard is a signature brand with a storied history and a trophy case full of well-deserved recognition.
As authentic as the rocky Maine cost itself, this world class taste needed a world-class look.
Raye’s Mustard boasts oversight by five generations of the Raye family. The current stewards of the brand had a vision to expand but needed help showcasing the quality and authenticity while adapting to the preferences of today’s consumers.
Our work consistent of packaging design to enable brand recognition and consistency on the retail shelf. We also had to allow for uniqueness in the wide range of flavored and seasonal offerings.
We’re product to share that Raye’s Mustard was able to expand their legions of loyal fans, introduce and expand their online commerce and widen their geographical reach in some of the top gourmet partners in the country.