Social Media Consulting & Strategies

We Can Help You Understand And Use Social Media Effectively

It's not unusual to answer the phone and have someone say "I just got back from a conference and I want to start using social media.  Now what?"

This obviously presents an opportunity for the business to add a powerful tool into their public communication mix. But it also represents a moment that requires some specific questions, goal discussions, and overall expectation management.

But getting involved in social media is not hard. We do it every day and we've been doing it for centuries. It's just now recently grown with the development of technology into a digital process.  

And we can help your organization not only understand it, but make the most of it.

The goal behind Sutherland Weston’s social media marketing services is to let your company tap into the two-way conversation naturally happening between you and your customers.

Our team can show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site.

Our social media services include:

SOCIAL MEDIA MARKETING STRATEGY: Have you been tasked with spending a social media or interactive marketing budget, but you don’t know where to start? We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.

IMPLEMENTATION GUIDELINES: Did you already decide what you want to do with social media, but you need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure the integrity of your brand, compliance with the different mediums and best practices for future development and communication.

SOCIAL MEDIA AUDIT: This is an in-depth analysis of your site’s presence across the various social networks and a comprehensive strategy to improve it. Not every site has a place on Digg or MySpace, so we cater our suggestions to realistic options including niche opportunities and relevant everyday tactics.

COMPETITIVE ANALYSIS: Is your competition doing an incredible job with videos, blogs, linkbait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.

SOCIAL PROFILE CREATION: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create, manage and control your own social media profiles to attract visitors and leverage the two-way conversation.

BLOG DESIGN, SETUP AND/OR OPTIMIZATION: A blog that is not setup correctly won’t attract readers or bring you the search engine benefits you’re after. We’ll work with you to find the best blogging platform for your needs, help you to effectively optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.

BLOG STRATEGY DEVELOPMENT: We can work with you to create a blog strategy that carves a space for your corporate or personal brand in the greater blog community. This may include crafting ideas for blog posts, writing the posts themselves, showing you how to comment on other blogs to build awareness, and much more.

COMMUNITY BUILDING STRATEGY DEVELOPMENT: We’ll outline which communities are worth monitoring, what the competition is doing and how you can naturally engage these communities and form relationships. This strategy document will also show you how to identify the important conversations in your industry and when, how and whom to reach out to.

COMMUNITY MONITORING: Don’t have a team in-house that you can allocate community building to? No one knows your services and industry better than you, but if you do want help, we can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.

NEW HIRE REVIEWS: Do you want to hire a brand evangelist, social media specialist or blogger, but don’t know how to evaluate them? Let our team review the candidates to find the perfect fit for your company.

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